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  • Created: Nov 5, 2019
  • This group is meant for all digital marketing professionals (or people who want to learn) - SEO, PPC, social, Analytics - to ask questions, network and share relevant industry content.
  • digital marketing, SEO, PPC, social, analytics
Julia Messer has uploaded a new picture
2 years ago

Agency owners, Business owners, Consultants, Coaches, Course Creators...are you using video & YouTube to develop your brand and grow your businesses?

Barbara Slovich and Samuel Wells like this.
In terms of quick / easy video production software / apps - does anyone have a suggestion? Looking for something that can add simple colourful background / themes & text to video, creating a simple style / brand identify for clients.
thanks Jeff, canva is great - will check out wave!
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tons of videos on youtube...search for thinks like how to create good thumbnails ect ect
As someone who manipulates YouTube from optimization & SEO...syndication and ranking to content amplification / paid ads and retargeting I posted the question in the group because I am interested to find out if people are taking advantage of YouTube for their business or clients.
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Julia Messer
2 years ago
So have any of you guys accidentally overspent on a client's Google Ads Budget. How did it happen, and what did you do to fix it.
This has just happened to me, the client noticed before me, i am talking them. The interesting part is the conversion rate went up. SO i hoping that they see that, u pay more you get more.
Grace Kelly, Caroline, Sophie Dean and 3 more people like this.
This is an automated rule you can set under the bulk actions section - here is a screenshot. You would apply a rule to attributes and select total budget and have it pause all enabled campaign once total budget equals or goes above a set amount.
I usually check the daily budget and how the campaign is spending money three times a week and adjust the daily budget accordingly.
In the last 15 years I have been ripped off by SEO Companies , my all time fave was the salesman’s at the meeting answered my marketing plan Question by saying “ If you have a bucket full of cash you’ll be fine on google “
If anyone is commenting and hasn't overspent budgets before they haven't managed many campaigns. It happens.
Julia Messer
2 years ago
From there which one is unique months reach, Which one gives me correct number of unique people i reached monthly?
Grace Kelly, Barbara Slovich, Andrea Daniels and 3 more people like this.
I take posts reach from insight and add up. Is that correct?
I need to figure out unique reach and where can i find one. Please, send me a screenshot if you can.
Point is that it does not give me unique reach data and i need to figure out how many unique users did i reach monthly and during this five months also.
Facebook support told me that. And i do not understand how this is sum. How messy this FB insight exported document is, I do not understand how this is the sum of the whole months unique reach data. Than why there is other data below and what does this figures mean?
Julia Messer has uploaded a new video
2 years ago

Hey guys, really want some help from all you agencies out there. We just got a tool into beta. It's a project management tool to help agencies deliver more effectively.

Andrea Daniels and Isaac like this.
This looks really useful. Switching between CRM/invoicing software/Project Management software is a real pain.
drop me a message mate
I;m in! We are looking for something like this for quiet some time now
Pm
Julia Messer has uploaded a new picture
2 years ago

I have reached out to google. no response. this is a listing for a Urban Axe Throwing. Google suspended it! what the heck. i checked the rules, and filled out the form But 2 to 3 weeks can be damaging to a brand new biz. Any advice.

Also quality issues is the reason the listing was suspended. So how long has this ad been running, what quality scores do you have for the ads? How has the ad been performing as far as CTR?
No. That's just Google example wantingnme to run ads
Have you called their 855 number?
OK, if everything is an example.
Julia Messer has uploaded a new video
2 years ago

I noticed something interesting with Google video results...

Mary, Martina Hoffmann and Isaac like this.
Any thoughts?
However the more authority the site has the higher it will rank for the non local keyword.
Hmmm... do you t think the video naming would affect the redirect location?
Embeded videos that have the video file named after the keyword and also good off site seo included
Julia Messer
2 years ago
Hey all! I’m about to register my online business but I get confused about the business structures... could someone explain to me if I’d want to set up an LLC, DBA, or S -Corp???
Rachel Star and Emma Goldberg like this.
How are taxes for LLC can someone explain??
My CPA broke it down to me this way, if you plan to net more than $40k a year, go with an S-Corp as it will be more favorable (less taxes), but you have to file quarterly. If you plan to net less than $40k, go with an LLC.
There are tons of videos on YouTube that explain this. I started as an LLC for convenience and simplicity.
That’s very helpful advice
Julia Messer has uploaded a new picture
2 years ago

Got a question for y’all

Lily, Nathan, Martina Hoffmann and 3 more people like this.
That's pretty much a user experience disaster. Clicking on the map does nothing for me. If you cannot win the "we need to change the home page" battle then I suggest you get some proper landing pages built and ignore the root URL. You don't really need to have all the visitors come in the front door.
wow, just wow. They're shoveling money right into the fire now. Just hiring a CRO to do an a/b test on a small sample size of their traffic could have given them ALL the information they needed to know that this was a shit design.
I think there is: If you have content to engage with ( sign ups, video clicks etc ) on the home page. Example: If a user lands on your home page and interacts with your content and then leaves the site without visiting other pages Anlytic would consider that as a dropoff but not a bounce!
So basically clicks on your page and leaves. This probably means that the search terms you're using aren't relevant OR they cant find what they're looking for within the first 30 seconds or so.
Julia Messer has uploaded a new video
2 years ago

GIFs. Why are my FB posts with GIFs get lower reach than static images.

Martina Hoffmann and Isaac like this.
Oh, I know the answer to that one!
I have a gif blocker on my browser now because I don't want to see them.
Is that organic reach or paid?
Yes, most probably they just don't like them. Do what they like.
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