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  • Created: Nov 5, 2019
  • The Future Marketing group is a place where experts share their knowledge, methods, tips & tricks, hacks & tools that make their businesses stand out.
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Natalia has uploaded a new picture
2 years ago

Following Facebook and Messenger, LinkedIn is also announcing big changes!

Mike Smith and Mary like this.
It won't work. Facebook Groups have already grown too big.
hat was my point as well. They lost the game to FB because of lacking to create engagement.
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No. LINKEDIN Groups are usually owned by bigger organizations and companies who seem to have a monopoly in controlling many of the similar ones. And then they spam you with emails that aren't related at all.
Totally agree!
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Natalia has uploaded a new video
2 years ago

We've talked about KinoMo before and here it is - live at Mobile World Congress.

Andrea Daniels likes this.
I wish you'd walked around them so we can see the effect I've seen them in 2D before
l like this
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They are not a 3D hologram. They are a 2D illusion.
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We have gone with a distributors license
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Natalia
2 years ago
Future marketing. The future is Gen Z. And they are apparently not at all interested in super polished brand messages. They really want authenticity. They want to see you as their peer not a person trying to sell to them. This weekend I’m supposed to shoot video for my landing page. And I’m now stuck between shooting it with a dslr with a nice backdrop or just with my iPhone in my kitchen. iPhone video would be more authentic/real but could also be perceived as unprofessional/half baked? Thoughts?
Andrea Daniels likes this.
Who is your audience?
Is probably do both and do a split test then.
This is a question I’ve literally been hearing since my new media journalism days a decade+ ago.
Thanks again!
Natalia has uploaded a new picture
2 years ago

SEO Ask Me Anything!

Grace Kelly and Andrea Daniels like this.
What is the strongest artificial link you have seen in your life? What would you assess its market value at?
Regarding PBN - I have built many private PBNs - and still doing that - how would you debunk a set of sites sitting on different IP addresses, diversified WHOIS info, not linking to the same websites and of course not having GA code? Mm... did I miss anything? ))
Do you use majestic or something else?
Oh! And if you just want your daily ranking sent you via email (or your client wants that), check out SERPlab in the UK. It's $5/mo.
Natalia
2 years ago
Here's something to think about. What do you think - is this true?
Isaac and Rachel Star like this.
This is absolute nonsense. Do such bots exists?
You specifically said google would never enter the gun debate...when they've already jumped in the water with their clothes on.
This is both totally ridiculous and scarily plausible...
There was no evidence of that, it was another bit of fake news during the 2016 election campaign - I'm just saying that is the route they would choose if they wanted to rather than Twitter.
Natalia has uploaded a new video
2 years ago

Future marketing

Lily, Grace Kelly, Martina Hoffmann and Andrea Daniels like this.
supermarkets should use this
Reach for the stars!
Can't wait to target someone with one of those
Can anyone help facilitate an introduction
Natalia has uploaded a new video
2 years ago

AI recruiting - YES or NO?

Here's the article - http://www.businessinsider.com/hirevue-uses-ai-for-job
AI can only do so much due to the amount of data required to train a model so I think humans are our best bet and making the recruitment process better.
I can see MAJOR problems with this as it is implemented. What if you have an astigmatism or are on the autistic spectrum and are unable to make eye contact?
btw, do they have a free based trial period?
Natalia
2 years ago
Email ‘pre-targeting’ a.k.a. how to warm up your cold email list

Ok, you scraped a ton of emails...

or you bought a list...

or it magically fell into your lap(top)...

Either way, it's a cold list and chances are your awesome email will fall on deaf ears.

But fear not!

Here's how you can easily 'warm up' your cold list and boost open and click-through rates.

It involves what is known as email ‘pre-targeting’.

If you know what retargeting is then this is essentially the opposite of that.

Pretargeting works by allowing you to get your branded ads in front of the email list before they receive the first piece of communication from you.

This makes the ensuing email a lot less ‘cold’ and will increase your open rates.
Mike Smith, Natalia, Martina Hoffmann and 4 more people like this.
Hi, we're doing a similar campaign at the moment, unfortunately, just banners on websites (no FB/twitter/linkedin) and scraping provided us with a lot of contacts. I'll post my feedback on this in 2-3 weeks.
Curious since we're about to embark on this journey!
Even adding them on Linkedin (especially if B2B) through Linkedhelper (it has a function where you can upload a cvs) can do the work
very good
Natalia has uploaded a new picture
2 years ago

Emoji or eNOji? Does #emojis work in #EmailMarketing? I heard this question a lot from our users at Automizy.

Here's the link to full if you'd like to check it out: http://ed.gr/q2n1 Let me know what you think about the topic and the guide
From what I can gather, the Globaldots audience isn't really emoji enthusiastic, to say the least so it might be wise to stay away.
In my experience emailing our list of 15,000 + students emojis simply don't work. I have tested multiple headlines with and without emojis and the latter always performs better.
I think it can work in B2B, too. Especially for startups with a fun, playful brand.
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